ALEJANDRA RAW PROJECT
WE ARE RESPECT// RAW is a sustainable fashion design project, inspired by our surroundings and our roots. Always in search of new materials to create transformative fashion which emanates a message of respect and conservation. They utilize and design textiles that are a cultural expression, using Mexican techniques, such as the pedal loom, hand knitting antique and up-cycled textiles. RAW creates unique pieces to celebrate life, our origins, cultural heritage, love, destiny and freedom - because they believe each moment should be celebrated.
WE ARE RELIABLE// Due to artisanal production process and brand values, they do not compete in the “ fast fashion” world, that is based on repetition and with large inventory. RAW business model has an inherent slowness which depends on people's labour, natural raw materials and the process to transforming these into unique pieces. Therefore the production of each piece requires a cycle of efforts and additional values given by different people that intervene it.
RAW CELEBRATES LIFE AND THE HANDS THAT WORK IT.